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Logicom Jordan signs distribution agreement with Canon Middle East (CME)


Logicom Jordan signs distribution agreement with Canon Middle East (CME)

As part of the agreement, Logicom Jordan will distribute and promote Canon's comprehensive consumer product portfolio of photo, video and B2C printing solutions to the entire Jordanian market.


The recent agreement with Logicom will further expand Canon's reach nationwide.


Murad Mutawi, General Manager of Logicom Jordan, said of the agreement, "We are proud to partner with Canon. With the company's comprehensive product portfolio of photo, video and printing solutions, we are confident that our network of committed channel partners will play a key role in increasing the presence of the Canon brand and its solutions in Jordan."


"For 80 years, Canon has been at the forefront of new imaging technologies, supported by Canon strong research and development capabilities, which has led Canon to be leaders in the imaging industry. Jordan has been an integral part of Canon growth and a strategic market for Canon Middle East. Through Canon local partnerships with Logicom, CME aim to become closer to its customers in Jordan and continue strengthening Canon presence," said Venkatasubramanian Hariharan, B2C Business Unit Director at Canon Middle East.


The partnership with Logicom will help increase channel coverage and support the vertical integration of Canon's solutions, co-selling alongside partners and creating dedicated marketing campaigns. In addition, dedicated Logicom teams will be on hand to provide technical presales support as well as training programs for customers.

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